Metaplanet Inc., a Tokyo-listed company, has significantly bolstered its Bitcoin reserves by acquiring an additional 780 BTC, bringing its total holdings to 17,132 BTC. This strategic move, costing approximately ¥17.52 million per BTC, underscores Metaplanet's aggressive stance as one of Asia's foremost corporate Bitcoin accumulators. With an average purchase price of ¥14.78 million per BTC, the company's disciplined accumulation strategy is evident.
Under the leadership of CEO Simon Gerovich, Metaplanet has embraced a Bitcoin-first approach, transforming its Bitcoin management into a standalone business unit. The latest acquisition was funded through stock option exercises and early bond redemptions, showcasing a strategic pivot towards digital assets.
The results speak volumes: a 449.7% BTC yield since the start of 2025, with a 22.5% surge in Q3 alone. Metaplanet's focus on BTC Gain and BTC ¥ Gain metrics highlights the substantial value generated, with July's BTC ¥ Gain reaching ¥52.5 billion.
Gerovich champions Bitcoin as a strategic reserve asset, not a speculative venture, aiming to hedge against inflation and preserve capital. This approach marks a departure from traditional treasury management, positioning Bitcoin as a core component of Metaplanet's business model.
Despite concerns over Bitcoin's volatility, Metaplanet remains committed to its long-term strategy, viewing Bitcoin as "digital gold". This bold move reflects a broader trend in corporate Japan, where Bitcoin is increasingly integrated into treasury practices.
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