Riot Games Takes Bold Step: Regional Pricing Changes for Virtual Currency Impacting Players Worldwide
Gamesindustry.biz•1 month ago•
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Riot Games Takes Bold Step: Regional Pricing Changes for Virtual Currency Impacting Players Worldwide

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Summary:

  • Riot Games announces major changes to regional pricing of virtual currency.

  • Ukraine faces increases of 64% to 74%, while Philippines sees a 40% rise.

  • Adjustments aim to combat third-party exploitation via VPNs.

  • Starting September 18, all five live games will be affected.

  • Riot emphasizes the need for a level playing field for all players.

Riot Games Adjusts Regional Pricing of Virtual Currency

Riot Games is implementing significant changes to the regional pricing of its virtual currency, with some countries facing increases of over 70%. Announced recently, the developer stated that these adjustments are aimed at balancing prices across different regions.

Riot Games Image credit: Riot Games

Combatting Exploitation

The company aims to tackle the issue of third parties exploiting pricing discrepancies through methods such as VPNs and server transfers. This allows players to purchase virtual currency at lower rates in one region and sell it at a profit in another.

Affected Games and Pricing Changes

Starting September 18, these changes will impact all five of Riot's live games, including League of Legends, Teamfight Tactics, Legends of Runeterra, Valorant, and League of Legends: Wild Rift.

  • Ukraine will see an increase of 64% to 74% across all games.
  • The Philippines will experience a 40% rise in pricing for League of Legends and Teamfight Tactics.
  • Vietnam will witness a 41% increase.
  • Conversely, Colombia will benefit from a 16% decrease in pricing for Legends of Runeterra.

Acknowledging Player Concerns

Riot Games acknowledged the difficulties these changes impose on players, especially in regions with the largest increases. They emphasized that these adjustments are crucial for combating manipulation and ensuring a fair gaming environment for all players. The goal is to create a more consistent currency value across regions, which should help in reducing exploitation opportunities and maintaining fairness within the gaming community.

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